About
About StreetCloser
StreetCloser is a South Africa-first SaaS product for field sales professionals, starting with insurance brokers. Our focus is simple: help brokers decide who to visit today and in what order, so they close more deals with less driving.
The product exists because most broker tools were built for pipeline admin, not for real-world movement between appointments. Field sellers need practical decisions at 8:00 AM: where to go, who to prioritize, and how to avoid wasting time in traffic. StreetCloser turns those decisions into a repeatable daily workflow.
Why we built StreetCloser
Traditional sales software is built for desk work. Field sellers need movement and clear daily execution. StreetCloser combines local target discovery, route optimization, and visit outcomes into one focused workflow for real-world selling.
Our MVP is intentionally narrow: discover high-potential Targets, generate a Daily Close Route, and track visit outcomes such as Closed, No Answer, Rejected, or Follow-up needed. This keeps the product fast to use and tied directly to what matters: more quality conversations and measurable sales momentum.
Who it is for
- Short-term insurance brokers
- Commercial insurance brokers
- Life insurance brokers doing walk-ins
Our roadmap extends to adjacent field teams, but we are intentionally focused on insurance first to make sure the product delivers measurable daily momentum.
What makes it different
StreetCloser is not a generic CRM, not an email automation platform, and not a scraping tool. It is execution intelligence for field sales in South Africa, with product language and workflow tuned to how brokers actually work on the street. Every design decision maps to one principle: if it does not help a salesperson get to yes faster, it does not ship.
We also design for practical constraints that teams face every week: route quality, fuel costs, turnaround time between visits, and the need to maintain momentum across multiple territories. By keeping the workflow simple and measurable, StreetCloser helps teams build repeatable operating habits that improve close performance over time.
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